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Sales & General Management

Build the engine that actually closes.

Pipeline, go-to-market and a weekly rhythm. Built by advisors who hit quotas and carried a P&L themselves, not by consultants who draw slides.

Outside an ERP project, or as part of one: whoever sets up your CRM has sold themselves. And still sells, at other companies. That keeps the experience flowing.

What we actually do/ 01

Hands-on, from A to Z.

Many companies don't have a sales problem but a systems problem. Leads slip away, follow-up is ad hoc, pricing is guesswork and the CEO is still the best closer. We install the system and hand the controls back to you.

Your advisor sits in your team: in your CRM, in your sales calls, in your forecast. They design the pipeline, write the playbooks, coach your people and set a weekly rhythm that sticks.

Go-to-market & ideal customer profile
Pipeline & CRM architecture
Sales playbooks & coaching
Pricing & deal desk
Channels & partnerships
Board, OKR & hiring cadence
How we go about it/ 02

First along on customer visits. Only then a playbook.

01

Walking the floor

We ride along on customer visits, listen in on calls and sit in on your quote follow-up. That's how we see where deals really die.

02

Building with your team

Pipeline, pricing logic and follow-up rhythm we build together with your salespeople. Whoever has to use it helps design it.

03

Measure and let go

Judged on revenue growth, conversion and cycle time. Around the table together every quarter. After that it runs without us.

The numbers we're judged on

No reports nobody reads. Agreed up front, measured every quarter.

Revenue growthConversionDeal velocitySales cycle

Shall we walk the floor first?

A one-hour conversation, without pitch or obligation. We'll tell you honestly whether we can do something for you, and where we would start. Not ready for a conversation yet? Take the ERP scan first: twelve statements, two minutes.